Sunday Stoopids

November 20, 2005 at 9:36 am (Pop Culture on Parade, WTF)

Looking for love online? Guys, make sure you find out where the wench works, and make sure that hot woman winking at you isn't a shill! Apparently there's some people suing over some farked-up shizz done by two major online dating sites.

from Fark

NEW YORK (Reuters) – It's not easy finding love in cyberspace, and now some frustrated online daters say they were victims of fraud by two top Internet matchmaking services and have taken their complaints to court.

Match.com, a unit of IAC/Interactive Corp. (Research), is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.

"This is a grossly fraudulent practice that Match.com is engaged in," said H. Scott Leviant, a lawyer at Los Angeles law firm Arias, Ozzello & Gignac LLP, which brought the suit.

Match "promotes the policies of integrity to protect members, and yet they themselves, we allege, are misleading their entire customer base," he said.

The company said it does not comment on pending litigation. But Match spokeswoman Kristin Kelly said the company "absolutely does not" employ people to go on dates with subscribers or to send members misleading e-mails professing romantic interest. The company has about 15 million members worldwide and 250 employees, she said.

In a separate suit, Yahoo Inc.'s (Research) personals service is accused of posting profiles of fictitious potential dating partners on its Web site to make it look as though many more singles subscribe to the service than actually do.

The Match lawsuit was filed earlier this month in U.S. District Court in Los Angeles by plaintiff Matthew Evans, who contends he went out with a woman he met through the site who turned out to be nothing more than "date bait" working for the company.

The relationship went nowhere, according to his suit. Evans says Match set up the date for him because it wanted to keep him from pulling the plug on his subscription and was hoping he'd tell other potential members about the attractive woman he met through the service, according to Leviant.

Leviant said his client found out about the alleged scam after the woman he dated confessed she was employed by Match. The lawsuit also claims the company violated the Racketeer Influenced and Corrupt Organization Act, a law best known for being used in prosecuting organized crime.

The most telling statement for me in the article is the protestations of Match's spokeswoman. I met Honey thru Match, and I do remember quite clearly (and so does he) receiving emails from the minute we cancelled and for awhile afterward, claiming that someone was interested in us and if we'd only resubscribe, we could find out who and possibly find the people of our dreams. We took it as the utter bullshit it was, of course, but I remember thinking it was a pretty shitty thing to do for the sake of the Almighty Dollar.

Guess I'm not alone.

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